Key technology trends that will redefine businesses over the next 3 years

To compete and succeed in a world where digital is everywhere, companies need a new focus on balancing “value” with “values,” aligning their drive to create business value with their customers’ and employees’ values and expectations, according to Accenture.

A new mindset and approach is required

Even though people are embedding technology into their lives more than ever before, organizations’ attempts to meet their needs and expectations can fall short. As companies enter the decade of delivering on their digital promises, a new mindset and approach is required.

While some have referred to today’s environment as a tech-lash, or backlash against technology, that term fails to acknowledge the extent to which society is using and benefitting from technology. Rather, it’s a tech-clash — a clash between business and technology models that are incongruous with people’s needs and expectations.

Of the more than 6,000 business and IT executives worldwide surveyed for the report, 83% acknowledge that technology has become an inextricable part of the human experience.

As part of the research this year, 2,000 consumers were also surveyed — 70% of whom expect their relationship with technology to be more or significantly more prominent over the next three years.

“Dazzled by the promise of technology, many organizations created digital products and services just because they could, without fully considering the human, organizational and societal consequences,” said Paul Daugherty, Accenture’s chief technology & innovation officer.

“Today we’re seeing a tech-clash caused by the tension between consumer expectations, the potential of technology, and business ambitions — and are now at an important leadership inflection point.

“We must shift our mindset from ‘just because’ to ‘trust because’ — reexamining our fundamental business and technology models and creating a new basis for competition and growth.”

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